An AI Recipe: Add the Human Touch

Guest post by: Ken Wood

In many ways, AI has become the great equalizer in nonprofit communications. 

It is easier for organizations to produce content and do it quickly. It looks good. It feels good. But with access to identical tools and designs, everything starts to look, sound and feel the same. 

So how do you make your organization’s messaging stand out? 

The human aspect of your content should be your first consideration when crafting a prompt, not the technology itself. How do you want your audience to feel about this content? What impression are you making? What emotions do you want to evoke in your message? 

Start with the human aspect before appeasing the algorithm. 

Confession: I am not a huge AI user. I am a writer and storyteller. I enjoy the challenge of tackling a writing project and, as a former journalist, have issues with presenting information I cannot precisely source. But I will occasionally use AI for summaries or as writing “partner” for a particularly troublesome paragraph; I will weigh my version against AI’s. 

No doubt it is an extremely useful tool. 

But if you want your messaging to stand out, to have personality, use it as a tool and not a solution. AI is an aggregator, not a creator. Use human emotions and insights. Break rules. Rethink formats. AI can be your collaborator but your insights will be the elements that inspire. 

Starting with the human element will help your messaging stand out.